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Do you have a Website?
Are you ADA Compliant?

Folks, it's not a matter of IF you will be sued, it's a matter of WHEN.

You may not have given this much thought as most folks don't even know about it. But the results of no action are Catastrophic.

Like it or not, this is an issue you simply Cannot Afford to Ignore.
But there is good news. We have partnered with the Industry Leader to give you the BEST system at the BEST price.

Website ADA Compliance.
YOU are At Risk!

Over 2,300 lawsuits were filed last year and the number will grow this year.

Some notable ones were Beyonce, Winn-Dixie, Domino's Pizza, Fox News Network, Burger King, Nike, Blue Apron, CVS Pharmacy, Hobby Lobby Stores Inc., Harvard and The Harvard School of Law.

Watch this first.

Next, if you don't think this is real there are THREE more videos just below.

Ignorance of the Law is No Excuse.

When a business is hit with a Website ADA Compliance Law Suit they will usually claim ignorance of the law but that is No Excuse.

The fines come no matter what and because it's the Law, the Government is behind enforcement. Judges usually don't have a choice, they award damages.

Just take a look at these statistics:

Lawsuits are mounting and on a steady increase.

The Department of Justice has backed ADA website compliance Lawsuits .

$6,000,000 was the Settlement Cost of a Recent Case .

$50,000+ is the Average Legal Cost to Small Businesses.

The number of ADA Title III Lawsuits filed in 2018 increased 118% over 2017, then another 150% increase in 2019.

January 17, 2020  FOX NEWS

Yaroslav Suris sued Pornhub, which hosts millions of adult videos, claiming the site's lack of subtitles violates the rights of deaf and hearing impaired under the Americans with Disabilities Act (ADA).
Suris argued that the deaf and hearing impaired can't understand the audio portions of the videos on the site, thus denying them similar access to the content, according to TMZ.
Pornhub vice president Corey Price responded to the allegations.
"We understand that Yaroslav Suris is suing Pornhub for claiming we’ve denied the deaf and hearing-impaired access to our videos," he told the outlet. "While we do not generally comment on active lawsuits, we’d like to take this opportunity to point out that we do have a closed captions category."
Update: Pornhub was forced to settle.

The attorneys have figured out this is some "Low Hanging Fruit."

It’s sad because website owners are being targeted and sued for a law they didn't even know existed but ignorance of this law is no excuse. Frankly speaking, if your site(s) don’t line up with this law correctly and a law suit is filed, it's Game Over for you.
Even if you don't have the money these firms will take you to collection to collect on the debt any way they can. They WILL attach whatever they can identify, your vehicle, your home, your furniture, your business assets, your paycheck, even your life insurance policy.

In short, you need to be ADA compliant because authorities aren’t messing around. If you think it’s a game, rest assured it’s not. Everything is coming under scrutiny and all these law firms have to do is find your site. The "Inconvenienced" disabled person they have working with them pays no fees, the attorneys work on a contingency basis.

It's becoming a Very Big Issue.

No one is Safe. It doesn't matter what type of website you have, from a Church or a City to a Small Mom and Pop store, even a School.
The attorneys find a person with some sort of disability and they have that person go to a website the attorneys have identified ahead of time, and they even school the disabled person how to lodge a complaint.
Then the law firm jumps into action and files a suit on behalf of the poor "inconvenienced" person. It's a win/win for both the disabled person and the law firm. (Can you say "Ambulance Chasers?")
Defendants try to argue there was no damage but the law is clear. If anyone covered under the ADA law goes to a site that is not in compliance and makes a claim they were inconvenienced, game over. They don't even have to prove damages, they just file the claim and you are in court, paying hefty legal fees followed by a Settlement.

There are legitimate complaints filed without a law suit and the business is ordered to comply and given some time, but when the complaint is filed WITH a law suit it's game overThe Law is on their side and You Loose.


When Domino's Pizza lost a suit they appealed on the grounds that the law was arbitrary and no clear guidelines we established. They won their appeal and the case then went to the Ninth Circuit Court where the appeal ruling was set aside. The court ruled that "Full and equal access is required; no additional guidance is necessary."  Domino's Settled.

You need to ask yourself one thing. If they can prevail against companies as large as some we have listed here, what do you think your chances are? 

Introducing UserWay®, the World Leader.

Virtual Tour

A Critical Point

It's NOT just about insurance against a Law Suit.

 Google will ALWAYS give a higher search engine ranking to an ADA Compliant Website. So if you are compliant and your competitors aren't, this one feature will rank you significantly higher than all of them.

You Have two options.

The Basic FREE System. It's a simple code you place on your website in the root command, just before the "/body" code that adds a 'User Triggered Enhancement' tool to your site allowing the user to selectively change how your website appears and makes it more readily available to a disabled person. They simply click the options they need and it adjusts your site.

The Paid Version does everything on auto-pilot. Usually a disabled person will have a special ADA Assist software on their device and the Paid Version reads the signal this device sends and then all the adjustments to the site become automatic based upon the users profile.
For example, a user that is blind will use a screen reader. If your site does not follow the Web Content Accessibility Guidelines, these users will not be able to access your website.

Our system covers all the ADA requirements, it runs in the cloud with A.I. Technology and is managed by the main server to keep things compliant and working seamlessly, all while updating automatically as the laws change. The system tests for around 360 different standards (WCAG 2.1 version AA). With UserWay®'s JavaScript, it all operates at the DOM (Document Object Model) level. This means after your site loads, the JS loads and fires. That’s when a user with a disability interacts with the marked up version of the page. For a user like you or I, we wouldn’t even notice UserWay®’s presence except for the little toolbar on the right. 

We have a master account and can offer you a link to the free version and even help you get it on your site. There are scammers who charge for what they get for free, we don't.

The paid version gives you complete, automatic coverage and full compliance with the A.I. powered engine, in addition to the improved search engine rankings which pretty much happens automatically. We strongly recommend the full paid version and you can start out with a Free Trial. 

So what can you do? 
It's simple, you need to act NOW.

Get your Free Trial of the Paid System or contact us.

UserWay® makes websites accessible for people with disabilities. You should be doing this because it's the RIGHT THING TO DO, not because you might be a law suit victim.

Folks, it's for REAL, as cited in a video bulletin to members from the National Association of Realtors.

A Word of Caution:

There are a few online companies out there with band-aid fixes and they sell them at top dollar. One has a software package developed by a guy from India...what does that tell you?
Don't get suckered. UserWay® is the industry leader which is why we partnered with them. We make a very small commission on a referral when they purchase, whereas we would make in the range of $15+ every month with one of those less reputable firms. We picked this route because it's a matter of doing what's right for our clients, not a short term profit.

No company can guarantee you will not be sued or you will never have a judgement entered against you. But with the State-of-the-Art systems from UserWay®, the odds of that happening are almost Zero because remember, these Law Firms are looking for the low hanging fruit and when you have UserWay® that's not you.
Smarter.Marketing™ has a free UserWay® account and has been given permission to offer basic Free Accounts to clients. Any client needing more information or wanting to insure they have the best protection should take a Free Trial directly from UserWay®.

In closing we'll make two points.
Business Owners are at a Crossroads

Proximity Marketing

The Single MOST EFFECTIVE and LEAST EXPENSIVE form of advertising available.

In fact, here's a question. What will be the Hottest Marketing Trend for all of 2020?